Glam-team tested, wallet approved—our experts experimented with more than 250 hair, makeup and skin care products to select this year’s most innovative 50 under $50.
- Emily Kate Warren, LA-based makeup artist
- Katie Jane Hughes, NYC-based makeup artist
- Dr. Francesca Fusco, dermatologist
- Dr. Whitney Bowe, celebrity dermatologist
- Paul Cucinello, celebrity stylist and owner of Cucinello Studio NYC
- Nunzio Saviano, hairstylist and owner of Nunzio Saviano Salons
- Sadah Saltzman, hairstylist at Salon AKS
Honest Beauty Beyond Hydrated Shampoo, $20
Coconut juice quenches super-dry hair.
Alterna Haircare Caviar Infinite Color Hold Shampoo, $34
Keep your color bright thanks to UV filters and moisture boosters.
Pantene Pro-V Daily Moisture Renewal Air-Light Foam Conditioner, $6
Leave hair full and bouncy with a weightless mousse conditioner.
At-Home Hair Color
Dark and Lovely Color Gloss Ultra-Radiant Color Crème, $6.50
This buttery soft formula brings out maximum shine, and the instructions are easy to follow.
Nexxus City Shield DD-Crème, $22
“After staying frizz-free for two rainy days, my client called this cream her hair savior,” says Cucinello*. Apply to damp hair before drying for ultra smoothing.
OGX Hydrate & Tone-Reviving + Lavender Luminescent Platinum Penetrating Oil, $8
Shine, bottled. Made for blondes but boosts all hair colors.
Novex Coconut Oil Deep Conditioning Hair Mask, $7
Ideal for overprocessed hair, the luxe cream brings damaged strands back to life.
Schwarzkopf göt2b Volumaniac Root Lifting Spray, $6
Spray at the roots and work through with fingers to add height and body.
John Frieda Luxurious Volume Volume Refresh Dry Shampoo, $7
No shower? No problem. This instant refresher keeps your dirty little secret under wraps, without the white residue.
Living Proof T.B.D Multi-Tasking Styler, $26
Unlike heavier smoothing creams, this one allows for flexibility after styling, says Saviano*.
Bed Head by TIGI Calma Sutra Cleansing Conditioner, $22
The rich emulsion cleanses, conditions and defines curls.
Tresemmé Keratin Smooth Frizz-Free Hold Hair Spray, $5
No need for midday touch-ups with a strong-hold spray that keeps flyaways at bay.
Matrix Style Link Air Dry Twisted Boho Curl Defining Cream, $18
A gel-cream hybrid that works wonders for all curls.
Schwarzkopf Gliss Ultimate Express Repair Conditioner, $6
Hydrates, detangles and then basically disappears. “Hair feels like there’s nothing in it—in a good way!” raves Saltzman*.
E.l.f. Tinted Shape & Stay Wax Pencil, $3
A brow tamer that fills in flawlessly and includes a built-in sharpener.
No7 City Light Tinted Moisturizer, $15
Hides imperfections with sheer, natural-looking coverage.
It Cosmetics Confidence in Your Glow, $32
This sunset-inspired compact is super versatile—swirl a brush through all three shades, or dust just one on the apples of your cheeks.
L’Oréal Paris Super Slim Liner by Infallible, $9
Staying power plus ease of removal makes this liner Warren’s* top pick.
Maybelline New York Color Sensational the Inti-Matte Nudes, $7.50
The perfect marriage of creamy and matte. With 10 shades of nude, one’s sure to be right for you.
Milani Prime Light Strobing + Pore-Minimizing Face Primer, $10
Luminosity in a primer. Hughes* describes this as “a beautifully sheer veil of glow.”
Revlon Kiss Balm, $5
A wash of color, fruity scent and SPF 20—what more could your lips ask for?
Physicians Formula #InstaReady Full Coverage Concealer SPF 30, $11
Dark spots, blemishes and under-eye bags, begone! This concealer camouflages them all.
Single NYX Professional Makeup Vivid Brights Crème Colour, $10
In 12 bold shades that deliver a big color payoff.
CoverGirl Vitalist Healthy Elixir Foundation, $10
Makeup gets a skin care boost in this vitamin-infused formula.
Highlighter Wet n Wild Mega Cushion Highlight, $6 A bouncy cushion luminizer that leaves skin beaming.
L’Oréal Paris Voluminous Lash Paradise, $10
No clumping or flaking with this wavy bristle brush, no matter how many coats.
Product Catrice Prime & Fine Professional Contouring Palette, $8
Sculpt and spotlight cheekbones with a silky, soft powder duo.
Pür Chrome Glaze High-Shine Lip Gloss, $18
Hughes loves the doe-foot applicator. It lets you be perfectly precise.
No7 Bronzer in Caramel, $13
A sophisticated matte shade that doesn’t fall flat.
Palette Pacifica Pink Nudes Mineral Eyeshadow, $14
No eye shadow primer needed. These pretty pinks go on smooth and last all day.
Burt’s Bees Complete Nourishment Facial Oil, $20
Jojoba and primrose oil rejuvenate dry skin.
It Cosmetics Confidence in an Eye Cream, $38
This luxe cream combats puffiness while brightening the eye area.
No7 Lift & Luminate Triple Action Serum, $34
Not only did Bowe’s* skin feel tighter, her makeup went on smoother too.
L’Oréal Paris Pure-Clay Mask, Clear & Comfort, $13
Soothes stressed skin with a clay and seaweed combo.
Mist Elizabeth Arden Eight Hour Miracle Hydrating Mist, $19
Spritz for a quick pick-me-up. Makeup stays put; skin glows.
La Roche-Posay Toleriane Double Repair Moisturizer, $20
Calming ingredients—including thermal water and ceramides—make this ideal for sensitive skin.
Vichy Idéalia Peel, $37
An overnight peel that brightens and tightens your complexion.
Olay Regenerist Micro Sculpting Cream, $27
After three weeks of daily application, Fusco’s* fine lines were less visible.
Yes To Cotton Comforting Facial Wipes, $6
One swipe—with pads sourced from recycled T-shirt scraps—erases grit and grime.
Cetaphil Redness Relieving Daily Facial Moisturizer with SPF 20, $18
This tinted sunscreen protects skin while evening out blotchiness.
Differin Gel, $30
Bye-bye, bumps! Differin, a derm fave breakout buster that was previously prescription-only, is now available over the counter.
Cetaphil Rich Hydrating Night Cream, $17
You’ll be saying #IWokeUpLikeThis every morning, thanks to powerful plumpers like hyaluronic acid and olive extract.
Garnier SkinActive All-in-One Mattifying Micellar Cleansing Water, $9
A good wash for oily complexions—just soak a cotton pad and swipe.
Simple Skincare Water Boost Micellar Gel Wash, $7
Removed all of Fusco’s makeup without triggering her rosacea—a win-win.
Coppertone ClearlySheer Whipped, SPF 50, $11
The light, fluffy formula melts into skin in seconds.
Vaseline Mature Skin Rejuvenation Healing Lotion, $4.50
Get dressed without the wait thanks to this fast-absorbing pick that leaves skin smooth, not sticky.
Dove Invisible Dry Spray Antiperspirant, $5.50
Bowe put the spray’s 48-hour claim to the test and still smelled fresh the second day.
Le Petit Marseillais Vanilla Milk Extra Gentle Body Wash, $5
Even the driest skin can skip moisturizer after showering with this luxurious lather.
Alba Botanica Hawaiian Detox Frothy Scrub, $10
A big-time brightener that buffs away dead skin cells with yerba mate and volcanic clay.
c.Booth Lemon Sugar Energizing Body Bar, $5
Add a little sweetness to your day with this uplifting morning wake-up.