H&M screenshot via NY Daily News
Another day, another terrible corporate marketing decision.
Clothing retailer H&M is receiving backlash from people outraged by a hoodie. Not just any hoodie. This one read "Coolest Monkey in the Jungle" on the front. Seems innocuous enough, until you notice the hoodie was being modeled by a young black boy.
The reason that's a problem is that historically, people of African descent have long been compared to monkeys and gorillas. Referring to a black person in this manner is a racial slur. The Huffington Post has an essay about the history of the comparison .
New York Times columnist Charles M. Blow helped bring the offensive photo to the mainstream when he tweeted on Sunday: ", have you lost your damned minds?!?!?!?"
Then the rest of the Twitterverse piled on, and H&M issued an apology and removed the photo that featured the model. The hoodie is still available for sale.
The problem continued though when Twitter users noticed the wording on a similar hoodie modeled by a white boy. It read: "Mangrove Jungle Survival Expert." Some say it was not a coincidence:
What do you think?