H&M Issues Apology for Racist Hoodie and Model Pairing

In 2018, retailers are still making this terrible mistake. 

H&M Hoodie Coolest Monkey in the Jungle

H&M screenshot via NY Daily News

H&M screenshot via NY Daily News

Another day, another terrible corporate marketing decision.

Clothing retailer H&M is receiving backlash from people outraged by a hoodie. Not just any hoodie. This one read "Coolest Monkey in the Jungle" on the front. Seems innocuous enough, until you notice the hoodie was being modeled by a young black boy.

The reason that's a problem is that historically, people of African descent have long been compared to monkeys and gorillas. Referring to a black person in this manner is a racial slur. The Huffington Post has an essay about the history of the comparison .

New York Times columnist Charles M. Blow helped bring the offensive photo to the mainstream when he tweeted on Sunday: ", have you lost your damned minds?!?!?!?"

Then the rest of the Twitterverse piled on, and H&M issued an apology and removed the photo that featured the model. The hoodie is still available for sale.

The problem continued though when Twitter users noticed the wording on a similar hoodie modeled by a white boy. It read: "Mangrove Jungle Survival Expert." Some say it was not a coincidence:

What do you think?


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