The discount site showcases a model fitting her entire body in a . Instead of hiring plus-size models to showcase the product, there are so-called “standard” models stretching the pantyhose up to their faces. The item, which is listed for $4, comes in black and nude and is also advertised as “anti-hook.”
Related Gift Guides:
“How Wish advertise tights for plus size women hahahaha,” wrote Twitter .
While some find the humor in it, others find it totally offensive.
More Gift Guides:
The fact is that the plus-size industry reportedly made $17.5 billion in 2015, . That’s a number and market that continues to expand. Ads like these are shameful and a missed opportunity for merchandisers to service their market. It’s no wonder they’re feeling the backlash from this marketing miss.
What do you think about the plus-sized ad for tights on Wish.com?